Brave Beginnings, a program that ensures healthcare providers have the proper tools/equipment  needed to help premature babies survive the life-threatening early weeks of their lives , tasked us Young Lions to create a print ad delivering two things:
1. Grow the brand and create awareness of the organization to women ages 25-44.
2. Convert awareness into donations. 

Rachael Viscusi and I jumped at the chance to help fight for the little guys.