Client: Comet Cleanser

Challenge: Convince men and women ages 25-34 that Comet is the most effective cleaner in their cabinet.

Insight: Comet Cleanser cleans universally any household appliance or fixture without the risk of damaging or scratching said appliance or fixture. 

Print:

Strategy: Utilize the brand name as a double entendre to show the product's cleaning power and versatility.

Role: Copywriter
Art Director: Karen Luna