NSAC 2015: Pizza Hut — Leanna Stein

Client: Pizza Hut, National Student Advertising Competition

Challenge: Created a fully integrated marketing campaign to make Pizza Hut top of mind digitally, create the best online ordering experience, and have 75% of all orders be done online by 2015.

Strategy: Pizza Hut has an incredible brand history but has slipped into the industry standard. Every pizza ad uses the same formula: Price + Promotion + Product Shot. In an industry that's flooded with this standard, Pizza Hut needs to change the formula by standing for something.

Banners:

Insight: Pizza Hut can leverage and own the excitement that surrounds pizza.

Awards: First Place District Competition, Top 8 Qualifier at Regionals for the National Level, Second Place National Competition
(We were also featured in the Boston Globe. Pretty cool stuff.)

Creative Team: Emmie Strommen, Grace Peterson, Mollie Kane, Natalie Nascenzi, Karen Luna, Edzer Roukema, Drew Ricci, Jess Fleming, Lindsay Adam, Albero Berul

Role: Creative Leader, Copywriter

Radio:

Pizza and Music :30
Music: Original Content
VO: (Spoken with excitement and a purpose)

You know what's exciting about pizza besides that it's pizza? It's pizza that now comes with music. For every pizza your order, Pizza Hut will give you an exclusive Spotify playlist while you wait for your delivery. In other words, you can dance around your kitchen, guilt free for half an hour while you mentally prepare yourself for the excitement that is pizza. But this offer is only for a limited time. So go online, get ordering, and get excited. Pizza Hut. The Flavor of Now.

Sydney :30
Music: Original Content
VO: (Spoken with excitement and a purpose)

Stop what you're doing and go to Pizza Hut's website right now. Because your New Year's plans just got really exciting. Before the ball drops in New York City, you could be experiencing it all firsthand from Sydney, Australia. That's right. You could be having your very own midnight kiss in the capital of the land of kangaroos. So go online and place your order to have your name entered. Because pizza is more exciting online and New Years is more exciting in Sydney. Pizza Hut. The Flavor of Now.

TV:

Digital/Social:

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Transit:

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Plansbook:

I wrote the creative introduction and various headlines throughout the plansbook.